Agenda for World Tea Virtual Summit: What Now?

Note: Times below for each session are Eastern Standard Time (EST). Q&A to follow each session.

Day One
Monday, October 12 | 1:45pm-5:30pm EST

Introductory Remarks


  • Tim McLucas, VP & Market Leader, Hospitality Market, Questex
  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

State of the Industry


  • Peter Goggi, President, Tea Association, USA

The Profitable Perks of Personality - How to infuse your personality into your business to jumpstart success! 

“The Secret to Succeeding in Business is in the first to letters of Business… Bu!” A mantra that Tea Master and personal Brand expert Daniel Lewis has used over the last 9 years to build an a multi award winning tea business. What happens when you remove “the Steve Jobs” from “the Apple’s” of the world… You end up bringing them back. Removing personality from your business can often result in the downfall of any company. So, how does one incorporate personality into their business? Step 1… Join the session and leave the rest up to Daniel!


  • Daniel LewisOwner, T By Daniel

Herbal Strategies for Covid

This presentation will provide evidence-based guidance on herbal and nutritional strategies that have been used successfully for the prevention and treatment of COVID and other SARS viruses, provide practical information on what individuals can do to bolster immune defenses and respond immediately if symptoms occur, and provide perspectives regarding the social measures taken to control COVID.


  • Roy Upton, President, American Herbal Pharmacopoeia

Spotlight on Japan: Innovation in Organic Matcha
Sponsored by Matcha Organic Japan

Join us for an informative session with the Japanese Tea Farmers of the Matcha Organic Japan (MOJ) Cooperative as they provide a tour of their “Organic Matcha Village” in Shizuoka, Japan. Participants will learn how MOJ is using innovative methods to produce pesticide-free, certified organic Matcha throughout their entire village while preserving the Japanese tradition of high-quality tea.


  • Yoshiyuki Tamura, CEO, Matcha Organic Japan
  • Kunikazu Mochitani, CEO and Founder, Matcha Organic Japan

4:00pm- 4:40pm
Lessons Learned from the Crisis and How to Apply to Your Business

COVID 19 has upended the tea industry’s marketing strategies.  In our new reality, what marketing strategies will work in place of one-on-one engagement with customers? To provide solutions, a group of tea professionals from different types of tea businesses will share their marketing strategies for not only surviving but thriving during these challenging times.


  • Brandon Friedman, Founder and CEO, Rakkasan Tea Company
  • Chris Olsen, Chief Business Development Officer, Teatulia
  • Cecilia Corral, Co-founder of Tianté and Escuela Mexicana de Té
  • Andrés Jurado, Co-founder of Tianté and Escuela Mexicana de Té (Mexican School of Tea)

5:00pm- 5:30pm
Virtual Happy Hour
Sponsored by Matcha Organic Japan

Day Two
Tuesday, October 13 | 2:00pm-5:30pm EST

Introductory Remarks


  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

KEYNOTE - In Good Taste

Sebastian Michaelis will talk about his role as a professional tea taster for the second largest tea company in the world and how he was trained to classify any tea using Tata’s in-house tasting language. How taste is more than just a sense but is entwined biologically with smell and long-term memory, and the impact that the environment and mood can play in influencing taste. Finally the importance of connecting with your consumers by understanding how their taste is shaped by culture, history and upbringing.


  • Sebastian Michaelis Head of Tea, Tata Global Beverages

3:00pm- 3:45pm
Staying Relevant in 2020 in Product Development and Messaging

2020 is a year like none of us have ever experienced and no matter what your business is, it’s not business as usual. In this presentation, Maria Uspenski talks about how to stay relevant in 2020, with actual examples of messaging, new product developments and adaptations made this year at The Tea Spot. She is joined by a panel of three other Colorado-based tea, foodservice and wellness businesses: Boulder Tea House, Allegro and Weller.


  • Maria Uspenski, Founder & CEO, The Tea Spot
  • Plus, don't miss special surprise guest speakers during this session!

4:00pm- 4:20pm
Embracing Tea Into a Plant Based Life-Style
Sponsored by ITO EN North America


  • Rona Tison, Executive Vice President at ITO EN (North America) INC

Regulatory Compliance: What You Need To Know + 2020 Update

Sponsored by Hula Consulting

Scott Svihula will discuss the key details you need to know to meet regulatory compliance with the FDA if you are blending or flavoring your teas and are packaging your teas for retail or wholesale. Scott also discusses updates to FDA compliance for 2020 and 2021. This brief introduction serves as a starting point to help your company mitigate issues with the FDA and stay in compliance. 


  • Scott Svihula, Hula Consulting and Founder of Scents of Tea

Virtual Happy Hour
Romantic Renaissance of Scotland’s Rustic Rugged Romantic Hand Harvested Wild Mountain Highland Heather Tea
Sponsored by 

Welcome to Scotland’s No 1 & only Wild Mountain Highland Heather Tartan Tea ‘Clan MacFroachan’. In Scotland’s 1st Studio Froachan Tartan Tea Garden. Experience & hear the Romantic Renaissance of Wild Mountain Highland Heather Tea. For thousands of years, this healthy brew was drunk by Ancient Scots Picts, Celts & Worshiped by the Druids. Immortalized by Romantic poets Robert Burns, Writers Sir Walter Scot & adored by Queen Victoria. It was here While Hiking with her family in Scotland’s Ancient Mountains Hills & glens that Antosa was ‘Inspired’ by Heathers scented Purple Bloom to lovingly re-create an ancient Highland Heather Tea. Aye sit back and let Scotland come to you in one wee Brew!

Day Three
Wednesday, October 14 | 1:50pm-4:20pm EST

Introductory Remarks


  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

Top 10 Tips for Selling Your Products into Retail Chains!

If you have a product perfect for retailers such as Walmart, Kroger, Target and others, join us on this training to get epic retail strategies to get products on the shelves of major retail chain stores today!


  • Karen Waksman, Founder, Retail MBA

Revolution in Controlling Your Infusion with New Technology

Sponsored by Menna Corporation

Menna is not your average steeper. With our patented infuser basket, you can choose to start/stop your tea's brewing at any point. Find the flavor that suits you and with an easy twist of the ring you can tailor your tea, just the way you like it.


  • Orit Eisenberg, President & Director of Business Development, Menna Corporation

Best of Tea Awards

Recognizing the companies, products, individuals and expertise that are leading the industry in 2020.
Sponsored by The Tea Spot


  • Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo
  • Shabnam Weber, President, Tea and Herbal Association of Canada

Building a Robust Ecommerce Platform for a Rapidly Changing Sector


  • Shabnam Weber, President, Tea and Herbal Association of Canada
  • Kevin Gascoyne, Tea Buyer/Taster, Camellia Sinensis
  • Sheena Brady, Founder and CEO, Tease Tea

Best of Tea Awards | Featuring 10 categories on Wednesday, October 14 at 3:00pm EST
Sponsored by The Tea Spot

Recognizing the companies, products, individuals and expertise that are leading the industry in 2020. Awards will be presented by Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo and Shabnam Weber, President, Tea and Herbal Association of Canada.

View the Finalists! 2020 Best of Awards Top 3 Picks in no particular order.

  • Best Tea Advocate    
  • Best Tea Campaign    
  • Best Tea Publication    
  • Best Global Tea Excellence    
  • Best Tea Product    
  • Best Service Excellence Award    
  • Best Tea Video Content    
  • Best Tea Startup    
  • Best Tea Culinary/Craft Application
  • Best Tea Industry Innovation    
View finalists Group

World Tea Virtual Summit is Sponsored by